August 20, 2025
Proving that we can flog a bit to death, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our co-conspirators from XTRENDS – are back with another round of late data. Fortunately, data delayed is not data denied. While we have been unable to identify the cause of this glitch, we’re reasonably sure it has something to do with our expired automobile warranty. We did place a call to IT but they referred us to ICE T, instead.
The JULY book ran from JUNE 26TH through JULY 23RD and did have a somewhat extended holiday weekend along with the usual summer stuff. Let’s go inside the numbers:
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August 19, 2025
The Ratings Experts from RESEARCH DIRECTOR, INC. – in conjunction with the numbers nerds from XTRENDS – are all about doing our own research. As we continue to dive deeper into the unexpected data processing glitch that has delayed these roundups, we have discovered a deeper conspiracy. Apparently, some of our computers still operate on Windows 97. While that was a bit of concern, we consulted with Clippy (the OG AI) and it said all systems are a go. For now.
The JULY book ran from JUNE 26TH through JULY 23RD. It was hot and humid and featured a long holiday weekend. Now, let’s dive in.
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August 18, 2025
Our team of crack researchers has been trying to get to the bottom of this data processing glitch, and we think we may have stumbled upon a possible explanation. While we cannot explicitly confirm this, we do believe it had something to do with a Nigerian prince. As we continue with our normal round-up rants, we are constantly checking our bank account for that large wire transfer. We are sure it will arrive at any minute.
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our data processing geniuses from XTRENDS – bring you another tranche of JULY numbers. This survey ran from JUNE 26TH through JULY 27TH. There were vacations, severe weather, dogs and cats living together and, of course, a long holiday weekend. Here’s what happened:
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August 14, 2025
Due to an unanticipated data processing issue the RRR for JULY has been delayed. We traced the issue to some rogue elements of our power supply. Specifically, the hamsters we have trained to provide (somewhat) renewal energy to our systems. Alas, they proved to be unreliable, so they have been sacked. We replaced them with AI rodents and they seem to be performing satisfactorily…so far.
The JULY book ran from JUNE 26TH through JULY 23RD. Vacation season was in full swing and there was a long holiday weekend wedged in there. The Ratings Experts from RESEARCH DIRECTOR, INC. – with a healthy boost from our compatriots at XTRENDS – are here to regale you with the stories and sagas of the most recent ratings reveal. Let us begin…
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August 7, 2025
Oh boy – more good news for radio! Recently Microsoft released a study listing jobs that are most vulnerable to artificial intelligence. Coming in at #10 (with a bullet) was “Broadcast announcers and radio DJs”.
Sanoma, a local Finnish broadcaster, is using AI to tailor 26 different weather reports for specific regions.
You are likely familiar with KBFF in Portland and their use of “Ashley AI” in their on-air presentations.
In those two examples the broadcasters are not trying to deceive their listeners. Both Sanoma and KBFF identify these fake voices as being AI generated.
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