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ratings-analysis

REVENUE GROWTH SERVICE

Open more doors. Be more persuasive. Sell more radio.

Research Director, Inc.’s Revenue Growth Service helps you turn data into knowledge, and knowledge into revenue. Everything is customized to your station’s unique position and challenges, with branding that blends seamlessly with your existing marketing collateral.

You’re never alone when you work with us. You get a dedicated and experienced Sales Research Consultant, backed by a team of Ratings Experts, supporting you 52 weeks a year.

You’ll never go on a sales call unarmed again with these tools

Nielsen Sales Package

The information is there but do you have the time to find it and refine it? We do. Research Director, Inc. will make sure you’ve got everything you need to hit the streets with the best quantitative research materials in your market.

Radio Buyer’s Guide

Don’t just sell – inform. Research Director, Inc.’s exclusive Radio Buyer’s Guide will make you the go-to resource for every agency in town or out.

Qualitative Sales Package

Everyone plays the CPP game. Stand out from the competition. Sell the value of YOUR audience. Research Director, Inc. will find the stories that help your station earn its fair share and more.

Targeted Client Presentations on Demand

Fast and effective. We tailor each presentation to your specific needs.

Sales Team Training

Your Research Consultant conducts regular meetings so your team knows what they have and how to use it. Everyone will be on the streets with a consistent message about your station’s strengths and position in the market.