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The P1 Effect…How First Preference Listeners Drive Ratings in a PPM World (PDF) — June 2010
First Preference, or P1 listeners, are THE primary driver of Average Quarter-Hour audience. 10 years ago, Research Director, Inc.'s groundbreaking analysis proved it in a diary world….but how crucial is P1 listening to a station's ratings success in PPM? (37 pages/3,829k)
Click
here to see a recorded presentation of this study by Charlie Sislen. (Streamed Windows Media File/approximately 35 minutes over broadband connection).
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Preparing for PPM - Success is Not an Accident (PDF) — May 2010
An article published in the May 3, 2010 issue of Radio Ink explains how to be prepared when your market converts to the Arbitron Portable People Meter. (2 pages/80k)
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PPM Format Analysis (PDF) — November 2009
A study by Research Director, Inc. and Inside Radio® looks at format shares by demo over the July 2009-October 2009 survey periods in 16 PPM currency markets. (61 pages/338k)
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Formats in Flux (PDF) — November 2008
A study by Research Director, Inc. reveals how individual formats are affected in the initial transition from Diary to PPM. Article originally published in R&R on November 28, 2008 (2 pages/666k)
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Time Spent Listening Trends - What's Really Happening? (PDF) — February 2006
A study by Research Director, Inc. looks at time spent listening trends over the Fall 2002-Fall 2005 period in the top 12 markets. (13 pages/80k)
Click the following link to see a recorded presentation of this study by Charlie Sislen. (Streamed Windows Media File/approximately 5 minutes over broadband connection).
High resolution (higher than 800x600)
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Adult Urban Radio Listeners (PDF) — February 2005
A study by Research Director, Inc. based on the Instant Answer results for some of the top Adult Urban stations. See how listeners use these stations. (28 pages/190k)
Click the following link to see a recorded presentation of this study by Charlie Sislen. (Streamed Webex File/approximately 8 minutes over broadband connection).
High resolution (higher than 800x600)
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Urban Contemporary Radio Listeners (PDF) — February 2005
A study by Research Director, Inc. based on the Instant Answer results for some of the top Urban Contemporary stations. See how listeners use these stations. (28 pages/186k)
Click the following link to see a recorded presentation of this study by Charlie Sislen. (Streamed Webex File/approximately 8 minutes over broadband connection).
High resolution (higher than 800x600)
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Oldies Radio Listeners (PDF) — September 2004
A study by Research Director, Inc. based on the Instant Answer results for some of the top Oldies stations. See how listeners use these stations. (22 pages/377k)
Click the following link to see a recorded presentation of this study by Charlie Sislen. (Streamed Webex File/approximately 7 minutes over broadband connection).
High resolution (higher than 800x600)
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Country Radio Listeners (PDF) — March 2004
A study by Research Director, Inc. based on the Instant Answer results for some of the top country stations. See how listeners use these stations. (15 pages/312k)
Click one of the following links to see a recorded presentation of this study by Charlie Sislen. (Streamed Webex File/approximately 8 minutes over broadband connection).
High resolution (higher than 800x600)
Low resolution (800x600)
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Rush Out - Rush Back — February 2004
A joint study by Cornerstone Research (the folks who bring you XTrends) and Research Director, Inc. analyzes the impact of Rush Limbaugh's absence on the ratings for his affiliates in the top 25 markets.
(5 pages/22k)
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Y'all Listen Up! — February 2004
Effective listening is a key to improved sales performance. Presentation made by Rhody Bosley at the Radio Advertising Bureau MLC 2004 Convention.
(21 pages/564k)
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Branding Your Sales Team — February 2004
Good radio programmers already understand the value of branding. See how you can raise your CPP using branding techniques. Presentation made by Charlie Sislen at the Radio Advertising Bureau MLC 2004 Convention in Dallas.
(49 pages/867k)
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Improving Response Rates — July 2003
Ideas from the industry for improving response rates.
(2 pages/26k)
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Country Radio Listeners — February 2003
Presentation made by Rhody Bosley to the Albright & O'Malley Feb 2003 Country Radio Seminar
analyzing the Country Radio listener using PD PROFILE®
(92,221 country radio listener diaries) and The Media Audit
(9,251 country radio listener interviews). (40 pages/297k)
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The New World of Radio Ratings - The Personal People Meter — September 2002
Presentation given by Rhody Bosley at the 2002 TazMedia Sales Management Conference in Phoenix, AZ on September 23, 2002. (12 pages/142k)
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Making Magic With Your Cluster — February 2002
Presentation given by Charlie Sislen at the 2002 RAB Management Leadership Conference in Orlando, FL on February 9, 2002. (85 pages/433k)
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It's Value, Not Cost — February 2002
Presentation given by Rhody Bosley at the 2002 RAB Management Leadership Conference in Orlando, FL on February 7, 2002. (34 pages/154k)
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Win in the Ratings - 2002 — February 2002
Presentation given by Rhody Bosley to Dan O'Day's PD Grad School in Los Angeles, CA on February 1, 2002. (62 pages/1,321k)
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Terms You Need to Know to Make You a Ratings Expert — April 2001
Presentation given by Rhody Bosley to Doug Harris' "Adventures in Broadcasting" Promotions Director School in Denver, Colorado on April 27, 2001. (66 pages/1,118k)
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When Diarykeepers Start & Stop Their Listening Occasions by Format — April 2001
Radio listeners mostly tune in to a station at the top of the hour and tune out at the end of the hour. This is based on an analysis of over 640,000 Arbitron radio listening diaries through Research Director Inc.'s PD PROFILE®. (1 page/19k)
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Evaluating How Radio Station Listeners Use a Radio Station — February 2001
Learn how the audience uses radio. Based on an analysis of information contained in Research Director Inc.'s PD PROFILE®. Presented by Rhody Bosley at the 2001 BBM Staying Tuned Conference. (41 pages/701k)
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Get Better Results for Your Advertisers — February 2001
Help advertisers get more bang for their buck. The more information you know about your station's audience, the better results you can get for your advertisers. Presented by Rhody Bosley at the 2001 Radio Advertising Bureau Convention. (46 pages/324k)
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Radio On the Road: Listening in the Car — February 2000
Presentation on a special study of 498,291 Arbitron Diarykeepers of in-car radio listening given by Rhody Bosley at the 2000 Radio Advertising Bureau Convention. (52 pages/2760k)
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5
Year Trend in Radio Listening Behavior — December 1999
Graphic presentation showing analysis of over 500,000
Arbitron diarykeepers from 1995 to 1999. (8 pages/38k)
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Capture
More Non-Radio $ With Research — February 1999
Presentation on using research to obtain a bigger slice
of the advertising pie given by Rhody Bosley and Charlie Sislen
at the 1999 Radio Advertising Bureau Convention. (61 pages/2468k)
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Make
More Money With Your Super-Duopoly — February 1998
Presentation on maximizing the benefits of market radio
station combos given by Rhody Bosley and Charlie Sislen at
the 1998 Radio Advertising Bureau Convention. (39 pages/271k)
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1997
Diarykeeper Study
Charts Illustrating the findings of a study of 332,537 Arbitron
Diarykeepers (2 pages/51k)
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Win in the Ratings! Lessons Learned from PD PROFILE® — June 1997
Presentation Made by Rhody Bosley to the Midwest Radio Conclave on lessons learned about TSL and Cume from the analysis of PD PROFILE®. (43 pages/857k)
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How
to Battle Cost per Point and WIN!!! — February 1997
Presentation on Overcoming Media Buyer objections to your
Cost per Point given by Rhody Bosley at the 1997 Radio Advertising
Bureau Convention. (28 pages/1609k)
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Customer
Service Excellence: 7 Proven & 2 New Ways — February 1996
Presentation on Customer Service given by Rhody Bosley and
Julie Heath at the 1996 Radio Advertising Bureau Convention. (29 pages/735k)
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1996
Diarykeeper Study
Charts Illustrating the findings of a study of 240,000 Arbitron
Diarykeepers (2 pages/60k)
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