AVAILABLE IN DIARY AND PPM^TM MARKETS

The ratings are out, your competitor is up, your manager wants answers now!

Instant Answer^sm is exactly what you need. Instant Answer^sm is the fastest source available today for in-depth audience analysis. The Instant Answer^sm report is e-mailed to you shortly after your ratings are released by Arbitron.

Instant Answer^sm covers four key concerns:  

• What happened to my station?
• What happened to my direct competitors?
• What were the listening changes in my market?
• What are the issues with Arbitron's performance this survey?

Instant Answer^sm is fast, easy to understand, and backed by The Ratings Experts^sm at Research Director, Inc.

Custom Programming Reports

A customizable group of programming reports provide unique and valuable ways of understanding your audience, including duplication, ethnic trending, quarter-hour audience flow, custom geographies, and much more.

With Instant Answer^sm and custom programming reports, you don't waste time running computer reports. Instead, an e-mail arrives with charts and graphs explaining what happened in the latest ratings. Plus, we'll walk you through the information on a web-based conference call soon after the complete package is delivered. The reports and personal consultation of Instant Answer^sm provide a level of service unmatched by any computer software.

Instant Answer^sm and our custom programming reports save you valuable time and let you focus on the actions that help your station increase its ratings! Click here to learn more about Instant Answer^sm for PPM^TM markets (PDF brochure, 2 pages). Click here to learn more about Instant Answer^sm for Diary markets (PDF brochure, 2 pages).

PPM^TM is a mark of Arbitron, Inc.