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Presentations

Presentations

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The Ratings Experts at Research Director, Inc. are always developing new research-based presentations to help clients build their audiences and grow their revenue. It’s knowledge you can use. And it’s available for free. We encourage you to browse our archives!

Understanding the Sports Radio Listener (PDF) — June 2013

Research Director, Inc., in cooperation with GfK MRI, completed an extensive study on the play-by-play radio listener that quantifies the benefits of reaching these listeners. A portion of the study is included here. (52 pages/498k)

The Vital Few: The Importance of Heavy Radio Listeners to Advertisers (PDF) – September 2012

Research Director, Inc.’s new study makes a case for the importance of heavy media users. The heavy radio user is profiled and then compared to heavy users of TV and newspaper. The study utilizes The Media Audit’s 2011 national qualitative database. (27 pages/1,907k)

Radio: Alive and Kicking (PDF) – June 2012

Presentation made by Charlie Sislen to the New Jersey Broadcasters Association on June 13, 2012 at their 65th Annual Conference. (60 pages/2,632k)

Arbitron Population Update Effective with January 2012 Survey (PDF) — February 2012

Research Director, Inc. discusses the potential impact of the second round of 2012 population updates in PPM markets. These latest population estimates reflect the second and final phase of Arbitron’s incorporation of Census 2010 data in PPM markets. (2 pages/51k)

How Is My Station Really Doing? Public Radio Edition (PDF) — February 2012

Research Director, Inc. builds on their PPM Benchmarks study by analyzing non-commercial Classical and News/Talk stations. The non-commercial News/Talk format group's performance was also compared to their commercial News/Talk and All News counterparts. (7 pages/229k)

Research Director, Inc.'s Letter to the Industry (PDF) — January 2012

Charlie Sislen addresses the recent debate over the published audience size of on-line-only audio services, and suggests what Research Director, Inc. believes is the most effective way for radio to fend off this competitor and secure radio's position with its listeners. (1 page/162k)

How Is My Station Really Doing? The New PPM Benchmarks You Need to Know (PDF) — December 2011

Research Director, Inc.'s comprehensive ratings study, using Arbitron data for over 1,700 stations in the 45 non-embedded PPM radio markets. The study presents a newly updated set of ratings norms for most major formats and demographic/ethnic groups. It debuted at the 2011 Arbitron Client Conference. (75 pages/438k)

Click here to view an Executive Summary of the study. (4 pages/118k)

Are You Making the Best of Your Ratings Information? (PDF) — May 2011

Presentation made by Charlie Sislen to the National Association of Black Owned Broadcasters on May 17, 2011 at their 35th Annual Spring Broadcast Management Conference. (29 pages/302k)

PPM Format Analysis 2010 (PDF) — December 2010

An updated study by Research Director, Inc. and Inside Radio® looks at format shares by demo over the January 2010-September 2010 survey periods in 30 non-embedded PPM currency markets. (128 pages/3,281k)

The P1 Effect…How First Preference Listeners Drive Ratings in a PPM World (PDF) — June 2010

First Preference, or P1, listeners are THE primary driver of Average Quarter-Hour audience. Ten years ago, Research Director, Inc.'s groundbreaking analysis proved it in a diary world…but how crucial is P1 listening to a station's ratings success in PPM? (37 pages/3,829k)

Click here to see a recorded presentation of this study by Charlie Sislen. (Streamed Windows Media File/approximately 35 minutes over broadband connection)

Preparing for PPM – Success Is Not an Accident (PDF) — May 2010

An article published in the May 3, 2010 issue of Radio Ink explains how to be prepared when your market converts to the Arbitron Portable People Meter. (2 pages/80k)

PPM Format Analysis (PDF) — November 2009

A study by Research Director, Inc. and Inside Radio® looks at format shares by demo over the July 2009-October 2009 survey periods in 16 PPM currency markets. (61 pages/338k)

Formats in Flux (PDF) — November 2008

A study by Research Director, Inc. reveals how individual formats are affected in the initial transition from Diary to PPM. Article originally published in R&R on November 28, 2008. (2 pages/666k)

Time Spent Listening Trends – What's Really Happening? (PDF) — February 2006

A study by Research Director, Inc. looks at time spent listening trends over the Fall 2002-Fall 2005 period in the top 12 markets. (13 pages/80k)

Click the following link to see a recorded presentation of this study by Charlie Sislen. (Streamed Windows Media File/approximately 5 minutes over broadband connection)

Adult Urban Radio Listeners (PDF) — February 2005

A study by Research Director, Inc. based on the Instant Answer results for some of the top Adult Urban stations. See how listeners use these stations. (28 pages/190k)

Urban Contemporary Radio Listeners (PDF) — February 2005

A study by Research Director, Inc. based on the Instant Answer results for some of the top Urban Contemporary stations. See how listeners use these stations. (28 pages/186k)

Oldies Radio Listeners (PDF) — September 2004

A study by Research Director, Inc. based on the Instant Answer results for some of the top Oldies stations. See how listeners use these stations. (22 pages/377k)

Country Radio Listeners (PDF) — March 2004

A study by Research Director, Inc. based on the Instant Answer results for some of the top Country stations. See how listeners use these stations. (15 pages/312k)

Rush Out – Rush Back — February 2004

A joint study by Cornerstone Research (the folks who bring you XTrends) and Research Director, Inc. analyzes the impact of Rush Limbaugh's absence on the ratings for his affiliates in the top 25 markets. (5 pages/22k)

Y'all Listen Up! — February 2004

Effective listening is a key to improved sales performance. Presentation made by Rhody Bosley at the Radio Advertising Bureau MLC 2004 Convention. (21 pages/564k)

Branding Your Sales Team — February 2004

Good radio programmers already understand the value of branding. See how you can raise your CPP using branding techniques. Presentation made by Charlie Sislen at the Radio Advertising Bureau MLC 2004 Convention in Dallas. (49 pages/867k)

Improving Response Rates — July 2003

Ideas from the industry for improving response rates. (2 pages/26k)

Country Radio Listeners — February 2003

Presentation made by Rhody Bosley to the Albright & O'Malley February 2003 Country Radio Seminar analyzing the Country Radio listener using PD PROFILE® (92,221 country radio listener diaries) and The Media Audit (9,251 country radio listener interviews). (40 pages/297k)

The New World of Radio Ratings – The Personal People Meter — September 2002

Presentation given by Rhody Bosley at the 2002 TazMedia Sales Management Conference in Phoenix, AZ on September 23, 2002. (12 pages/142k)

Making Magic with Your Cluster — February 2002

Presentation given by Charlie Sislen at the 2002 RAB Management Leadership Conference in Orlando, FL on February 9, 2002. (85 pages/433k)

It's Value, Not Cost — February 2002

Presentation given by Rhody Bosley at the 2002 RAB Management Leadership Conference in Orlando, FL on February 7, 2002. (34 pages/154k)

Win in the Ratings – 2002 — February 2002

Presentation given by Rhody Bosley to Dan O'Day's PD Grad School in Los Angeles, CA on February 1, 2002. (62 pages/1,321k)

Terms You Need to Know to Make You a Ratings Expert — April 2001

Presentation given by Rhody Bosley to Doug Harris's "Adventures in Broadcasting" Promotions Director School in Denver, CO on April 27, 2001. (66 pages/1,118k)

When Diarykeepers Start and Stop Their Listening Occasions by Format — April 2001

Radio listeners mostly tune in to a station at the top of the hour and tune out at the end of the hour. This is based on an analysis of over 640,000 Arbitron radio listening diaries through Research Director, Inc.'s PD PROFILE®. (1 page/19k)

Evaluating How Radio Station Listeners Use a Radio Station — February 2001

Learn how the audience uses radio. Based on an analysis of information contained in Research Director, Inc.'s PD PROFILE®. Presented by Rhody Bosley at the 2001 BBM Staying Tuned Conference. (41 pages/701k)

Get Better Results for Your Advertisers — February 2001

Help advertisers get more bang for their buck. The more information you know about your station's audience, the better results you can get for your advertisers. Presented by Rhody Bosley at the 2001 Radio Advertising Bureau Convention. (46 pages/324k)

Radio on the Road: Listening in the Car — February 2000

Presentation on a special study of 498,291 Arbitron diarykeepers of in-car radio listening given by Rhody Bosley at the 2000 Radio Advertising Bureau Convention. (52 pages/2760k)

Five Year Trend in Radio Listening Behavior — December 1999

Presentation showing analysis of over 500,000 Arbitron diarykeepers from 1995 to 1999. (8 pages/38k)

Capture More Non-Radio $ with Research — February 1999

Presentation on using research to obtain a bigger slice of the advertising pie given by Rhody Bosley and Charlie Sislen at the 1999 Radio Advertising Bureau Convention. (61 pages/2468k)

Make More Money with Your Super-Duopoly — February 1998

Presentation on maximizing the benefits of market radio station combos given by Rhody Bosley and Charlie Sislen at the 1998 Radio Advertising Bureau Convention. (39 pages/271k)

1997 Diarykeeper Study

Charts illustrating the findings of a study of 332,537 Arbitron diarykeepers. (2 pages/51k)

Win in the Ratings! Lessons Learned from PD PROFILE® — June 1997

Presentation made by Rhody Bosley to the Midwest Radio Conclave on lessons learned about TSL and Cume from the analysis of PD PROFILE®. (43 pages/857k)

How to Battle Cost per Point and WIN!!! — February 1997

Presentation on overcoming media buyer objections to your cost per point given by Rhody Bosley at the 1997 Radio Advertising Bureau Convention. (28 pages/1609k)

Customer Service Excellence: 7 Proven & 2 New Ways — February 1996

Presentation on Customer Service given by Rhody Bosley and Julie Heath at the 1996 Radio Advertising Bureau Convention. (29 pages/735k)

1996 Diarykeeper Study

Charts illustrating the findings of a study of 240,000 Arbitron diarykeepers. (2 pages/60k)

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