Know Where the Meters Were, and Where They Were Not!
The new Hot Zip Report from Research Director, Inc. gives you a list of all the zip codes in your metro with Portable People Meters^TM during the selected survey period, and a count of how many meters were in each of those zips.

Know Who "Wins" Each Zip...You or Your Competitor!
You'll see which zips your listening is coming from and what the hot zips are for your competitors, as well as how key formats perform on a zip code basis. The Hot Zip Report provides weighted estimates (AQH, Cume, TSL) for every metro radio station by zip code, allowing you to pinpoint the zips that have the greatest chance of impacting your ratings. And, you'll know if a super heavy listening household is significantly affecting a station's numbers.

If you are about to invest in any type of marketing campaign, you need the Research Director, Inc. Hot Zip Report to be sure you are targeting the geographies with the meters. Click here to learn more about the Hot Zip Report from Research Director, Inc. (PDF brochure, 1 page).

Portable People Meter^TM and PPM^TM are marks of Arbitron, Inc.

The document cited above is available in PDF format, and you will need the Adobe Acrobat Reader to view it. To obtain the Adobe Acrobat Reader Plug-In, click on the Adobe icon.