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For those who are not yet familiar, the IBA (Independent Broadcasters Association) is a newly formed group of broadcasters. The predominance are owners that have stations in just a few markets, and the association is adding an important voice for our industry. In a short time, they have become a valuable resource to their 1,500 member stations.
The IBA just conducted a survey of its members on how they performed in the first quarter of 2021.
On November 2, 1920, the first commercial radio broadcast emanated from KDKA in Pittsburgh. It is likely that on November 5, the Sales Manager walked into the Program Director’s office to pitch the first radio promotion.
And that dynamic has continued for over 100 years.
On May 12, we will be conducting a free webinar that addresses the sometimes conflicting objectives between programming and sales. More importantly, it will highlight how those objectives can be reconciled for the mutual benefit of both parties.
Given that we are The Ratings Experts, data sort of drives us. So, we were wondering exactly when and how the whole Throwback Thursday (#tbt) thing got rolling.
According to the always reliable Internet, it either became official in 2003 in the Urban Dictionary or in 2006 on a blog about sneakers.
Not a very thrilling story…
The phone lines are open!
For 30 years, we have provided unrivaled service to over 800 radio stations. We know a thing or two about what makes a station a success.
As part of our 30th anniversary tour, we wanted to share with you some select quotes from current and former clients.
No, this isn’t an April Fools’ joke…
For as long as I have been in this business, advertisers have broken radio inventory into two categories: prime and non-prime. The labeling of some inventory as non-prime gives the impression that it has less value than the inventory labeled prime. A good radio sales person should not sell what is perceived as inferior.
I hope that you just read that and said, “WHAT!?” Let me explain.
