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Hot Topics

Hot Topics

RADIO RATINGS ROUNDUP, JANUARY 2024, Part II

February 21, 2024

With apologies to Ol’ Blue Eyes, this survey’s results can be sung to the tune of “riding high in HOLIDAY, shot down in JANUARY.”  This whole holiday music thing has been going on for decades and, to this point, no one has cracked the code on keeping all that new cume from flowing back to their original sources. We certainly saw that in Part 1 of this here missive as the Santa stations lost a quarter or more of their previous cume. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the adroit algorithmic artists from XTRENDS – expect that trend to continue.

This is the survey that was, and it ran from JANUARY 4th through JANUARY 31st. Winter break ended, it was bitter cold, and it featured a mandatory three-day weekend. Here’s what happened once the big guy left the building:

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RADIO RATINGS ROUNDUP, JANUARY 2024, Part I

February 20, 2024

Let us be the first to wish you a Happy New Year!  We know, we know, it’s FEBRUARY. However, we are about to embark on a mystical journey through the leavings of the JANUARY survey.  The book where hope springs anew, where we celebrate the fact that the airwaves are no longer lousy with holly-infused tunes and (hopefully) when our temporarily former listeners return to their more familiar haunts. Yes, it is the annual winter migration of the quarter hours.

The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the data diviners from XTRENDS – are back to regale you with folklore and fantasy for the period from JANUARY 4TH through JANUARY 31ST.  This featured a return to school, a federally-mandated three-day weekend and playoff football! Our story begins here:

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Why Do We Ignore the Weekends?

February 15, 2024

We know that a lot of radio listening occurs in the car. What is your audience doing on the weekend? Driving around in their car, running errands, shopping, transporting their kids to sporting events, or just having fun.

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I Can Hear Your Business Grow

February 8, 2024

Are you expecting this blog to provide you with a list of the hot categories for this year? Well, you won’t get that. You will see a different area in which you can grow revenue this year. Keep reading for a different perspective.

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Try Something New

February 1, 2024

“‘… babe, I got you babe, I got you babe.’ Okay, campers, rise and shine and don’t forget your booties ‘cause it’s cold out there today. It’s cold out there every day. What is this, Miami Beach? Not hardly. And, you know you can expect hazardous travel later today with that … you know, that uh … that blizzard thing …”

What if you heard that every morning at 6 a.m. for weeks?

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