April 15, 2024
MARCH is an interesting term. Sure, it’s the third month of the year. But it is also a verb (“Forward march!”) And it can be a plural noun (Google “The Welsh Marches”) However, it is probably best known as the first name of a famous rabbit.
For our purposes, the term is the NIELSEN designation for the third survey of the year. This one began its, uh, march on Leap Day and came to a halt on MARCH 27TH. It featured no official holidays – unless you celebrate green beer – but it did require many of us to re-learn how to set the clock on our microwaves.
The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cooperation with those masters of the numerical dark arts at XTRENDS – now bring you the latest in the ratings game:
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April 11, 2024
You probably saw The Ad Bargain study released last week about the effectiveness and relevance of audio, excuse me, radio ads. While it seems the main emphasis of the study is to pump up podcasting, there were several of nuggets that pertain to the original audio medium – radio. Read More…
April 4, 2024
We recently ran across an article from the Christian Music Broadcasters that preached the value of using your zip codes. In this context, they are referring to a station’s database. While this is a more stable data set than the Nielsen PPM panel, there are opportunities to use both databases to a station’s advantage. Read More…
March 28, 2024
On March 11, 2024 North Carolina became the 30th state, in addition to the District of Columbia, to legalize sports gambling. This revenue category has grown exponentially over several years and will continue to grow as other states follow suit. Estimates have the sports betting industry spending over $2 billion in advertising, with radio capturing greater than its historical 7% share.
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March 21, 2024
Ahhh, FEBRUARY. The time of winter’s nadir. The buzz from the holidays has receded and the warmth of spring is still a dream in the distance. The days are still too dang short, and football is over. Sure, pitchers and catchers report, but that only intensifies the gloomy nature of the month.
Sorry, we need a moment…
OK, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the logarithmic legends from XTRENDS – will get it together so we can bring you another round of ratings results. The month in question began on the 1st and ceased to be on the 28th. There was a holiday weekend, meteorological predictions from a fat rat, and the stress of choosing just the right romantic gift. Hopefully, we will also see a return to more normal listening behavior.
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