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Hot Topics

Hot Topics

One Rating to Rule Them All

April 21, 2017

Remember a couple of years ago when Nielsen announced Total Audience Measurement? And, remember our excitement about the prospect of a single ratings metric that combines all audio listening in your market?

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Building Solid Relationships for Lasting Success!

April 7, 2017

Relationship building is the core of all modern selling methods. Your ability to improve and maintain long-term client relationships is the foundation for your success in the media industry. Relationship building requires a clear understanding of the dynamics of the selling process as they are experienced by your clients.

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How Important Is Your Ad’s Environment?

March 28, 2017

For decades, radio stations have been beaten up because advertisers did not like the “environment” that surrounded their ad message. In the ‘70s and ‘80s many advertisers did not want their message associated with rock music. In the ‘90’s they stayed away from hip hop. Now, many advertisers are staying away from talk programs, not because their audience is wrong, but because they’re afraid to be associated with the station’s content.

  • Is it fair?
  • Is it right?
  • Does it really matter?
  • Do advertisers want to be associated with the audience that likes that format?

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Commutes Are High and In-Car Listening Is Still Strong

March 24, 2017

The windows are rolled down. Or better yet, the top to that beautiful red convertible is down. And, as the wind gently brushes your hair, your preferred radio personality announces your favorite song is up next and you, without hesitation, proceed to turn your volume to 10. Commencing to joyfully sing as if you and James Corden are engaged in “carpool karaoke,” gliding down the highway with ease. ♪♪Little red Corvette. Baby you’re much too fast. Little red Corvette. You need a love that’s gonna last.♪♪

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Spring (And Millennials) Are On the Move!

March 10, 2017

Spring cleaning is upon us! It’s the beginning of March, which means people are cleaning out garages and closets, heading outdoors, and casting out winter. The sun is shining, it’s getting warmer and believe it or not, it’s the perfect time to sell, buy, or renovate your home! With cleaning comes some thinking, is your home too small? Are you tired of renting? Or maybe you just need a change. Whatever your influence is, spring is the ideal time for your real estate venture.

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