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Research Directions Newsletter - Fall 2007 — October 2007
(1) Is Streaming Stealing Your Top Line? (2) So What Do Broadcasters Do? (3 pages/200k)
Research Directions Newsletter - Summer 2007 — August 2007
(1) Cable Advertising Revenues on the Rise (2) Harness the Power of Cable to Extend Your Radio Brand (6 pages/75k)
Research Directions Newsletter - Summer 2006 — July 2006
(1) How Satellite and Streaming Affect Arbitron’s Definition of Radio Listening (2) What Impact Satellite Radio has had on Terrestrial Radio Listening (8 pages/109k)
Research Directions Newsletter - Spring 2006 — April 2006
(1) Selling with Electronic Rating Research (2) Electronic Audience Measurement = A New Challenge for Radio Programmers (7 pages/75k)
Research Directions Newsletter - Winter 2006 — January 2006
(1) Programmers: Get Beyond Ratings into Qualitative (2) Is Your Sales Team Getting the Most from Qualitative? (4 pages/42k)
Research Directions Newsletter - Fall 2005 — October 2005
(1) More Competition for Local Ad Dollars: The Internet Effect (2) Is Your Programming Team Getting the Most out of Arbitron? (7 pages/105k)
Research Directions Newsletter - Summer 2005 — August 2005
(4 pages/43k)
Research Directions Newsletter - Winter 2005 — January 2005
(1) Urban Contemporary and Adult Urban Stations; (2) "Less is More" - Deja Vu All Over Again (2 pages/101k)
Research Directions Newsletter - Fall 2004 — September 2004
(1) The Successful Oldies Radio Station; (2) Build a Best Answers Library (2 pages/70k)
Research Directions Newsletter - Summer 2004 — July 2004
(1) Reliability of Audience Estimates - Who Cares?; (2) RDI Clients are Winners at NAB (2 pages/124k)
Research Directions Newsletter - Spring 2004 — April 2004
(1) Location: They are where they think they are; (2) Country Listener Study; (3) "Branding" and "Listening" presentations now available (2 pages/81k)
Research Directions Newsletter - Winter 2004 — January 2004
(1) Why Outsource? (2) Instant Answer Gets Rave Reviews (3) Partners to Present at RAB 2004 (2 pages/53k)
Research Directions Newsletter - Fall 2003 — September 2003
(1) First Preference [P1]: Do or Die! (2) Entire Staff earns CRMC (2 pages/55k)
Research Directions Newsletter - Summer 2003 — July 2003
(1) The Truth About Response Rates - why should we care about response rates? (2) Calculating Response Rates - how is response rate calculated? (2 pages/50k)
Research Directions Newsletter - Spring 2003 — April 2003
(1) Ten Big Ones - Research Director thanks its customers for 10 great years. (2) Brand It - How do listeners identify stations in an Arbitron Diary? (2 pages/55k)
Research Directions Newsletter - Winter 2003 — December 2002
(1) Research Director Inc. and InterMedia Survey Institute to produce "The Market Guide". (2) Where Do They Listen. (3) Instant Answers for Programmers (2 pages/69k)
Research Directions Newsletter - Fall 2002 — September 2002
(1) Printed Sales Materials Make Intangible Radio Tangible. (2) New Radio Jargon - Personal People Meter (2 pages/94k)
Research Directions Newsletter - Summer 2002 — June 2002
(1) Summer books are different. (2) Increase TSL through recycling. (2 pages/109k)
Research Directions Newsletter - Spring 2002 — April 2002
(1) Population Estimates Can Change Ratings. (2) Become the Radio Research Resource for Your Metro (2 pages/66k)
Research Directions Newsletter - Winter 2002 — January 2002
(1) Why Review the Diary? (2) It's Value Not Cost. (3) Making Sales Magic from Your Cluster. (4) Radio's In-Car Audience (2 pages/80k)
